A week in the life of a Kitchen Refresh franchisee

You’ve read what happens on Andrea’s Monday, let’s see the rest of her week:

Tuesday

7:48 a.m.
Andrea sends out reminder emails to her Kitchen Refresh team and contractors of the client install schedules for the following week. She also has a quick morning call with one of her contractors for a project they have coming up.

10:56 a.m.
Andrea goes through her new emails, texts, and voicemails to complete callbacks on new clients, or clients who may have additional questions, and she updates the CRM. She also grabs lunch, chats with a contractor, sets up consultation appointments.

1 p.m.
Andrea meets an upcoming Kitchen Refresh client at a countertop vendor for new countertops that will be part of their Refresh cabinet transformation. The sale and income of the countertop will transact through her separate design business as bonus “non-franchise” revenue.

2:37 p.m.
Andrea works on completing any additional emails, texts, voicemail call backs, CRM leads and to do list items that have arrived since around mid-day, and talks with a contractor on a client’s project. She also calls and chats with two potential clients about projects they have and then coordinates the details of their consultations.

3:19 p.m.
One of the great freedoms of being a Kitchen Refresh franchisee is flexibility - being able to tend to the needs in your personal life without having to ask your boss for the day off, or for time away from work. Today, Andrea’s oldest son has car problems, so she takes the time necessary to go to his high school to pick him up from sports practice and to make sure his car will be taken care of, too.

3:47 p.m.
Andrea goes through new lead notifications. She also tackles a to do list and talks with a vendor about a floor and tile order. She then meets with her co-franchisee installer and her business manager to discuss efficiency goals for improvement with the franchise, projects, installs and other potential areas of improvement.

5:30 p.m.
Andrea arrives at an appointment that fit the client’s after-work schedule. One thing you’ll recognize thus far is - although other activities throughout the day start or stop at quirky times - going through lead notifications at 3:47 p.m., for example - Andrea always shows up at the client’s home EXACTLY at the time the in-home appointment was set. She never shows up early or late. (Note: For in-studio appointments, Andrea tries to have everything ready at least 30 minutes prior to a client’s scheduled arrival). Here she explains her philosophy on this:

“Always be exactly on time to all of your in-home consultations with clients,” Andrea says. “Be ‘on time’ - not early and not late. Meaning, for an in-home consultation, be at the front door precisely at the time your appointment is scheduled. It is a common misconception that being 10 minutes early is considerate but oftentimes being early is just as stressful to a client as being late.”

Wednesday

7:39 a.m.
It’s a “work-from-home in her ‘comfy clothes’ day” for Andrea, so she fires up her laptop knowing she doesn’t need to be anywhere until later this evening. She has “office work” ahead of her that she needs to accomplish, though, so she hits it head on from the comfort of home: Estimates to create for studio consultations, emails and texts to reply to, CRM lead work and vendor follow-ups.

11:38 a.m.
Remember, your design studio is “by appointment only” - you don’t have to worry about a store that needs to be staffed. That makes it conducive to plan around important family time, like today, where Andrea works from home and then breaks for a long lunch and to accompany her youngest son on his baseball practice.

2:09 p.m.
Andrea is back finishing up some more office work.

4:22 p.m.
It’s dinner in the oven and then relax a bit to eat with the family and talk about everyone’s day. Then, later, Andrea prepares for an evening appointment she had made with a client who has a larger scope project that will entail more than just a “standard Refresh" which is typically just refinishing the cabinet boxes and installing all new doors and drawer fronts, and new pull hardware.

6:15 p.m.
Andrea arrives for her evening consultation. It’s a larger remodel so she had previously planned for her co-franchisee contractor to meet her there, too. Having her contractor there enables her to deliver the estimate on-site, that day, while meeting with the client, which is always the goal of the successful Kitchen Refresh franchisee.

Thursday

7:24 a.m.
Andrea begins the morning by texting a new franchisee design consultant to set up her training, then hits the office work again.

11:27 a.m.
Andrea enjoys a lunch and then meets with her countertop vendor for selections on a new design studio she is building out and then a bit of office work again.

3 p.m.
It’s time for a reveal: The installer completes the door and drawer front installation at a client’s home, and Andrea has set up to meet with them for their kitchen reveal! This is one of the most satisfying aspects of being a Kitchen Refresh franchisee: The culmination of your sales, design consultative work, project management and conclusion as you witness the positive reactions of clients to the transformation you delivered to them!

4:30 p.m.
Andrea arrives at a design consultation in one of the nearby communities within her franchise territory radius.

Friday

7:17 a.m.
Andrea enjoys her morning coffee while she enters clients into Quickbooks who are scheduled for upcoming consults. This advanced entering is advisable because she can then bring their information up quickly and perform their in-person estimate and consultation without the interruption and awkward delay and waste of the client’s time of having to enter their name, address, phone and email information into Quickbooks while meeting with them. After she completes entering those, she reviews her new design studio “cut list” order of doors and drawer fronts and her hardware and submits that to the home office production facility where they will be produced and ordered and delivered back to her in about 3 weeks, enabling her to complete the buildout of her new design studio.

8:03 a.m.
Andrea prepares to head out for travel she has planned that day: A mix of personal and business. Because her territory is located near a popular area in Minnesota where many residents have high end lake homes, and because that area of lake homes is an open non-franchisable territory due to the seasonality and smaller population density there, she has opted to provide Refresh services outside of her guaranteed service area around Fargo and into and around that lake area, too. This is a solid business move on Andrea’s part as it helps boost her sales.

10:11 a.m.
On her way to the consult, Andrea stops at her parents’ place and drops off her oldest son to help her dad.

11 a.m.
Andrea arrives in another home to complete a Refresh client consultation. It goes well, and then she heads off for lunch in the lakes area.

1 p.m.
Andrea completes another consultation in the lakes area, it also goes well, and then two-and-a-half hours later, completes another one, which also goes well. She will likely end the day with three sales.

4:53 p.m.
Andrea arrives at her parents’ place and calls it a day.

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