FAQ’s and Franchisee Interest Form
There are lots of questions you’ll likely have as you explore the Kitchen Refresh opportunity. You’ll get many of them answered here.
Is there market demand for Kitchen Refresh?
Our kitchen, bath and related remodels are a budget-friendly alternative that utilizes a homeowner’s existing cabinet boxes and are typically up to 75% less than custom cabinetry - installed! Our makeovers typically take just 1-5 days, rather than 2-5 months, and deliver stunning results! Because of the price point, the speedy process and the outcome, we have high client satisfaction and quickly achieve market momentum. Nationwide, according to data from the Leading Indicator of Remodeling Activity (LIRA), homeowners spent $324 billion just in the second quarter of 2018 alone on residential remodeling. That represents an increase of $54 billion compared to two years ago, or a 20 percent growth rate.
Am I a good fit?
Franchisees are owner-operators who typically have an interior design, home improvement, construction, carpentry or related home services background. Owner couples with those combined backgrounds and skills can be an especially good fit as one person handles the design side and the other handles the painting and/or installation side of the business, which can then drive two or three profit sources for the franchise. A typical structure, however, is a designer-franchisee who uses subcontractors for installations, custom work, and painting - this frees up your time to focus on consultations and selling. Kitchen Refresh can also be ideal for an interior designer who wants to embark on their own venture but is nervous about taking that leap, or for an existing interior designer or finish carpenter who already has their own business and would like to add a steadier revenue stream, along with opportunities of cross-selling their other services such as flooring removal and installation and other projects. By starting with or adding a Kitchen Refresh franchise, it can provide stability while you build complementary aspects of your interior design or carpentry business.
What investment is needed?
Kitchen Refresh has one of the most reasonable franchise startup costs available! Potential franchisees should have sufficient financial resources for:
$1,000, $10,000 or $35,000 franchisee fee
$6,000-$15,000 for startup costs
$0 to $50,000 of liquid capital to cover personal income needs during the startup and traction phase
$0 to $1,000 per mo. to cover fixed costs that accompany a small design studio space of around 250-500 sq. ft., such as rent, utilities, etc.
$0 to $1,200 per mo. minimum for advertising
Click here to learn more about the franchise tier options.
What are common sources of financing the franchise?
Financing resources may include one or some of the following: Savings, a conventional business loan, SBA loan, retirement funds such as 401k, IRA or pension, and a home equity loan.
What is the role of the owner?
In addition to basic daily responsibilities of running a business, franchisees follow up on leads, perform 30-60 minute by-appointment-only design consultations in the design studio or in a home, and project manage the makeovers (i.e., schedule painters and installers, countertop measuring and installations as necessary, etc.). Because the design studios are by-appointment-only, it enables franchisees to operate an accommodating, flexible schedule that fits their family life, scheduling around time that you want free (while also making sure you are accommodating the scheduling needs of clients, of course). And, because installs typically are completed in 5 days or less, managing the transformation projects are much less hassle than a 2-5 month typical home improvement project.
What does startup look like?
The franchisee would help identify a suitable temporary or permanent design studio space, and secure installer and painter contractors, and job manage the studio buildout that would take place over a 30-day or less period. Because the studio is by appointment only, along with monthly showcase events, franchisees can often continue to work their current job at first, while setting up design consultations on evenings and weekends, as they manage and grow the franchise, although locations are more successful when they receive your full dedication and attention.
What is the earning potential?
At maturity, which can be achieved in as little as 12-24 months, an average franchisee should generate $350,000 in total annual gross revenue from direct Kitchen Refresh products, and an additional $300,000 - $500,000 annual gross revenue on the up-sold and cross-sold items performed by other contractors (plumbing, electrical, countertops, flooring, appliances, etc.). The merchandise margin on Kitchen Refresh products varies depending on which franchise tier you are in, as well as how much of a project you complete with your own resources (example, if you perform the consultation/sales, painting and installing). An additional 5-25% margin can be earned on up-sold and cross-sold items. A typical franchise territory goal would be to have 6-12 sales per month.
What does Kitchen Refresh provide?
Every successful franchise is built around a system. With Kitchen Refresh, our system entails:
An easy pricing and estimating system that takes into account your product and labor costs and prices to insure profitability
Providing high quality, custom-made door and drawer products along with a fast installation method
Modern and traditional marketing efforts and programs to help franchisees attract, nurture and develop leads
Franchisee support to help you get launched and to provide continued guidance and direction
If you have questions and would like to learn more, or you are ready to get started on securing your franchise territory, complete the franchise inquiry form on this page today!
We're currently seeking franchisees for these market areas - a territory is typically any one of the communities shown plus a 30 mile radius, unless listed otherwise.
Don’t see your community here and are interested in becoming a franchisee? Just complete the form below and write in the territory that you are interested in.
Des Moines (two territories)
Cedar Rapids (includes Iowa City)
Kansas City (two territories)
Coon Rapids Territory (Anoka, Arden Hills, Blaine, Brooklyn Center, Centerville, Brooklyn Park, Champlin, Circle Pines, Coon Rapids, Fridley, Lexington, Lino Lakes, Mounds View, North Oaks, Osseo, Shoreview, Spring Lake Park, Vadnais Heights)
Plymouth Territory This location has a design studio in place, up and running - it just needs an owner-operator franchisee! (Crystal, Golden Valley, Hopkins, Maple Grove, Medicine Lake, Minnetonka, New Hope, Plymouth, St. Louis Park, Wayzata)
St. Paul Territory (Falcon Heights, Lauderdale, Lilydale, Little Canada, Maplewood, North St. Paul, Oakdale, Roseville, South St. Paul, St. Paul, Woodbury)
Minneapolis Territory (Columbia Heights, Edina, Minneapolis, New Brighton, Robbinsdale)
Franchise Interest Form
If you’d like to learn more about becoming a Kitchen Refresh franchisee, please complete this form, and a Kitchen Refresh representative will contact you.