A day in the life of a Kitchen Refresh franchisee
Even though there isn’t a typical day as a Kitchen Refresh owner, scroll below to see a highlight of a day-in-the-life of one Kitchen Refresh franchisee - Andrea. Andrea is a co-franchisee with her carpenter business partner Bryan, and they own two territories and also aggressively serve a wide “lakes” area outside of their territories.
Kitchen Refresh of Fargo and Grand Forks owner Andrea is on a virtual consultation while in her design studio.
A day in the life:
It’s Monday, which starts early for Andrea so she can get a head start on the day.
7:05 a.m.
Andrea preps some notes and other information and then heads out the door for a weekly 8 a.m. meeting she has lined up with her co-franchisee and her part-time business manager. Andrea uses the weekly meeting to tie up any loose ends.
9:30 a.m.
Andrea completes a client consultation on her schedule. Normally, a “straight Refresh” consultation - a project that only involves new doors and drawer fronts being installed and a refinish of the cabinet boxes, but not much extra such as floors, countertops or cabinet layout changes - lasts just 30 to 60 minutes. This consultation, though, will also include flooring, backsplash and countertops, so it runs a little bit longer - but still just an hour-and-a-half. Since Andrea had discussed the project with the client on the phone before the meeting, she knew to plan ahead with how much time would be needed - as well as planning for her co-franchisee installer to be there so she could complete the estimate on site and have it sent to the client before leaving, one of the key Kitchen Refresh systems for success.
10:57 a.m.
Andrea answers a quick call from a contractor to clarify a question on a project. She is very detailed and an excellent project manager, and provides several resources to her team and contractors to stay informed about projects, schedules and timelines, but occasional calls to and from contractors are normal as project scopes get determined, details get finalized and schedules get firmed up.
11:13 a.m.
Andrea goes through emails, texts, new lead notifications and the voicemails that have come in over the weekend. She completes callbacks to existing clients who have additional questions. She also updates her Kitchen Refresh Customer Relationship Management (CRM) system so that it reflects details of any information she has sent, conversations she’s had, voicemails she’s left, appointments she’s made, or other important information that will be helpful to refer to with notes. This helps her stay organized with the details of her client correspondence. She also picks up lunch and checks in with one of her contractors to make some project schedule adjustments.
3:30 p.m.
Andrea meets with a design client to whom she will be providing additional design services. This is someone she first met when the person was a Kitchen Refresh client and has now transitioned into also needing additional interior design services unrelated to the services Kitchen Refresh provides, so this will transact as bonus “non-franchise” revenue for Andrea. Having additional cross-sales like this is common for our franchisees and, unlike other remodel franchises, we encourage this.
4:52 p.m.
Andrea completes any additional emails, texts, voicemail call backs, CRM leads and to do list items that have arrived since around mid-day, and she chats briefly with a contractor on an upcoming project.
If you’d like to see a full Week In The Life, click here for the rest of Andrea’s week.
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Once a client decides to move forward with their project, the measure for the Kitchen Refresh products begins! This can be an exciting day for EVERYONE - including the clients AND the design consultant!
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